East Birmingham Ballet
The Challenge:
The organisation is being established as a new ballet production and performance company, based at a small theatre in East Birmingham.
The Challenge:
The organisation is being established as a new ballet production and performance company, based at a small theatre in East Birmingham.
The company produces its own interpretations of classical ballet productions, these are performed in a mixture of traditional ballet with contemporary influences. The ambitions of EBB are to combine the formality and discipline of ballet with the young energy and talent of the East Birmingham community.
My Response:
The aim throughout this brief was to capture the elegance of ballet whilst making the most of contemporary design and approaches. Housing all of the elaborate productions under one small roof was the driving force behind this identity. Copy and typography were a key deliverable, effectiveness was achieved through connecting viewers of any age to the site and content using accessible and familiar language. Colours inspired by stage lighting were backed by off whites and blacks to keep in touch with traditional ballet publications.
The aim throughout this brief was to capture the elegance of ballet whilst making the most of contemporary design and approaches. Housing all of the elaborate productions under one small roof was the driving force behind this identity. Copy and typography were a key deliverable, effectiveness was achieved through connecting viewers of any age to the site and content using accessible and familiar language. Colours inspired by stage lighting were backed by off whites and blacks to keep in touch with traditional ballet publications.
