Putting Paradise Back in the Peninsula

New Brighton is a seaside town on the Wirral peninsula that in it's prime was a British holiday staple, however now is home to history with not much excitement. Putting Paradise Back in the Peninsula is a heritage inspired festival that will bring back the 'good old days'. Reviving the buzz and character of New Brighton for a hot summer weekend in 2020.

Inspired by the bustling days of New Brighton and driven by the thought of bringing people together. This identity revolves around the old clock face from the New Brighton open air baths. A staple of New Brighton's history as at the time it was the largest aquatic stadium in the world. 

This project started in the September of 2019, and has now evolved naturally into a much needed lift in seaside holidays. With restrictions on travel and uncertainty of a holiday abroad due to Coronavirus, New Brighton's peninsula provides the perfect opportunity for a weekend getaway and celebration. The only thing that cannot be promised is the weather!


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